The World Cup, Trademarks, and the Business of Sports

For many people around the world, June means one thing: the start of the FIFA World Cup.

While fans focus on the matches, players, and national pride, businesses often see something else, a tremendous marketing opportunity.

However, the World Cup is also one of the most heavily protected sporting events in the world when it comes to intellectual property.

Can Businesses Use “World Cup” in Their Advertising?

Not always.

Organizations such as FIFA invest significant resources in protecting their trademarks, logos, event names, and sponsorship rights. Businesses that imply an affiliation with the tournament without authorization may find themselves facing legal challenges.

This concept is often referred to as ambush marketing, when a company attempts to benefit from the popularity of a major event without becoming an official sponsor.

More Than Just Logos

Intellectual property protection extends beyond logos and branding.

Businesses should also be mindful of:

• Promotional campaigns
• Social media advertising
• Sweepstakes and contests
• Merchandise and apparel
• Event-themed marketing materials

Even seemingly harmless references can create issues if they suggest sponsorship, endorsement, or affiliation where none exists.

Why This Is A Big Deal

Major international events create significant business opportunities, but they also highlight the importance of protecting valuable intellectual property.

Whether you are launching a new product, building a brand, or developing marketing campaigns, understanding how trademarks and intellectual property rights work is essential.

The World Cup may be played on the field, but behind the scenes there is another competition taking place, one involving trademarks, licensing rights, sponsorship agreements, and intellectual property protection.

For businesses, the lesson is simple:

Great brands are built through creativity. Great brands are protected through strategy.

If your business relies on branding, marketing, or creative content, our team can help you develop and protect your intellectual property assets.

If your business relies on branding, marketing, creative content, or innovative ideas, protecting your intellectual property is essential. Contact BridgehouseLaw today to discuss how we can help safeguard your 

Strengthening Our Estates and Employment Practice Groups: Meet Kelsey Greene

BridgehouseLaw is pleased to welcome Kelsey Greene to the firm.

Kelsey brings a diverse legal background and will support several of the firm’s growing practice areas, including estate administration, probate, intestate succession matters, wills and trusts, and employment law. She will also assist clients with select corporate and immigrationmatters as part of BridgehouseLaw’s multidisciplinary approach to client service.

As families and businesses face increasingly complex legal challenges, Kelsey’s addition allows the firm to continue expanding the services we provide while maintaining the personalized attention our clients expect.

In the area of estate planning and administration, Kelsey assists clients with wills, trusts, probate proceedings, and intestate estates, helping families navigate important decisions during some of life’s most significant transitions.

She also supports the firm’s employment practice, assisting employers and employees with pre-litigation employment matters, workplace policies, compliance concerns, and dispute prevention strategies before issues escalate into formal litigation.

Kelsey’s broad practice interests and commitment to client service make her a valuable addition to the BridgehouseLaw team, and we look forward to the contributions she will make to our clients and our firm.

Expanding Our Litigation Practice: Welcome Andrew Parslow

BridgehouseLaw is pleased to welcome Andrew Parslow to the firm.

Andrew earned his Bachelor of Science in Political Science and Economics from Florida State University and his Juris Doctor from William & Mary Law School. He is admitted to practice in North Carolina, South Carolina, and California.

Prior to joining BridgehouseLaw, Andrew represented property owners, corporations, and public agencies in eminent domain and homeowners association matters. He also developed extensive experience handling complex civil litigation disputes.

At BridgehouseLaw, Andrew’s practice focuses on landlord-tenant disputes, real estate matters, and general civil litigation. His addition further strengthens our ability to assist clients with litigation matters not only in Mecklenburg and Union Counties, but throughout North Carolina and South Carolina.

As part of our continued investment in expanding our landlord-tenant and real estate litigation services, Andrew brings valuable experience and insight that will help us serve clients across a broader range of disputes.

In addition to his litigation experience, Andrew is an accomplished legal writer and has been published on topics involving property rights and constitutional law.

We are excited to welcome Andrew to the team and look forward to the contributions he will make to both our firm and our clients.

BridgehouseLaw at the June 2026 GABA Seminar: U.S Market Entry and Risk Management

BridgehouseLaw is proud to support this year’s GABA Seminar series, which continues to provide valuable educational and networking opportunities for businesses operating between Germany and the United States.

This June, the seminar program focuses on two topics that remain at the forefront of international business planning: U.S. Market Entry (US-Markteintritt) and Risk Management.

Entering the U.S. Market

For many European companies, the United States remains one of the most attractive destinations for growth and investment. However, expanding into the U.S. requires more than identifying a market opportunity.

Businesses must carefully consider:

• Corporate structure and entity formation
• Employment and workforce requirements
• Immigration considerations
• Contract management
• Regulatory compliance
• Tax planning and reporting obligations

Understanding these issues early can help companies avoid costly mistakes and establish a stronger foundation for long-term success.

Risk Management in a Changing Business Environment

In today’s global economy, risk management extends far beyond insurance policies.

Businesses face increasing challenges related to:

• Supply chain disruptions
• Trade and tariff developments
• Cybersecurity concerns
• Employment and labor issues
• Regulatory compliance
• Contractual liability

Effective risk management requires organizations to identify potential exposures before they become significant business problems.

Event Information

The GABA Seminar continues to serve as an important platform for German-American business professionals to exchange ideas, gain practical insights, and build valuable relationships.

BridgehouseLaw is pleased to support this year’s seminar and looks forward to connecting with business leaders, entrepreneurs, and professionals from both sides of the Atlantic.

To learn more about seminar dates, locations, and registration information, please visit here.

The Future of Transatlantic Business

June is shaping up to be an important month for businesses operating between the United States and Europe.

As economic policies continue to evolve on both sides of the Atlantic, business leaders, advisors, and policymakers will gather in Germany for two significant events focused on international trade, investment, and cross-border cooperation: the German-American Business Forum (DAWT) and the German-American Business Association (GABA) Seminar.

While each event has its own focus, both reflect a common theme: despite shifting regulations, tariffs, and economic uncertainty, the transatlantic business relationship remains one of the strongest and most important economic partnerships in the world.

The 11th German-American Business Forum (Deutsch-Amerikanischer Wirtschaftstag)will take place on June 9, 2026, in Mainz, Germany. This year’s program includes discussions on U.S. trade policy, tariffs, customs regulations, artificial intelligence, workforce strategy, supply chain resilience, and market entry opportunities for European companies expanding into the United States.

These topics could not be more relevant.

Over the past year, businesses have faced increasing uncertainty surrounding tariffs, changing regulatory frameworks, labor shortages, and technological disruption. At the same time, companies continue to look for opportunities to grow internationally and strengthen their position in the U.S. market.

For German and European businesses, the United States remains one of the most attractive destinations for investment and expansion. Likewise, many U.S. companies continue to view Europe as a key strategic market.

Events such as DAWT and the GABA Seminar provide valuable opportunities for companies to exchange ideas, learn from industry experts, and better understand the legal and business challenges that accompany international growth.

At BridgehouseLaw, we are proud to support businesses operating across borders and look forward to participating in conversations that help strengthen the German-American business community.

As global markets continue to evolve, one thing remains clear: success increasingly depends on understanding not only the opportunities of international business, but also the legal and regulatory frameworks that support it.

For companies engaged in transatlantic commerce, staying informed has never been more important.

To learn how BridgehouseLaw assists businesses with international trade, cross-border transactions, immigration, employment, and market entry matters, visit, please contact us.

⚽️ The World Cup is coming to the Twin City!

We are thrilled to learn that Winston-Salem has been selected as the official base camp for the German National Football Team (DFB) during the World Cup! 🇩🇪✈️🇺🇸

This is a massive win for North Carolina’s Triad. It’s a testament to the world-class facilities, the Innovation Quarter's growth, and the community’s reputation for hospitality. While Germany is known for its precision and engineering, North Carolina is excited to show them a little "Dash City" ingenuity and Southern charm.

Why Winston-Salem is the Perfect Match:
♦️Elite Facilities: From top-tier training pitches to sports medicine hubs, everything is ready to support the squad’s pursuit of another star.
♦️Cultural Connection: With Winston-Salem's deep Moravian roots, the German team might feel a little more at home here than they expected (though we'll have to see how Moravian ginger cookies stack up against traditional Lebkuchen!).
♦️Economic Impact: Hosting a global powerhouse brings eyes from around the world to local businesses and the tech ecosystem.

Let’s roll out the red carpet (and maybe some bratwurst) for our international guests. Willkommen in Winston-Salem! 

Wer hätte das gedacht - little known facts about Germany. 🥳 New Year's Eve in Deutschland 🎉

🍀 🐷 Good luck charms: Marzipan pigs, chimney sweeps, and four-leaf clovers are given as gifts.

🍯 Lead pouring (or wax pouring): Molten lead or wax is poured into cold water; the resulting shape is interpreted to predict the future.

🍏 Apple oracle: Peel an apple in a spiral and throw the peel over your left shoulder; the resulting letter indicates the first initial of your future partner.

🎆 Fireworks: Loud bangs drive away evil spirits; private fireworks displays are widespread.

🥂 Sparkling wine & more: At midnight, people toast with sparkling wine, champagne, or mulled wine; this is often accompanied by Berliner doughnuts or other pastries.

🫕 Cozy get-together: Raclette or fondue are popular choices for a shared meal.

🎬 "Dinner for One": This British sketch is traditionally shown on television before midnight.

✨✨ Frohes neues Jahr!!

Sources: the Internet

image: iStock

Wer hätte das gedacht - little known facts about Germany. 🎄 Christmas in Germany 🎅🏼

🎁 Christmas is celebrated on Christmas Eve. 

In Germany, the main celebration, including gift-giving, happens on December 24th. Families gather for a festive meal, sing carols, and open presents after dark. 

🎅🏼 Children leave their shoes out for St. Nicholas. 

On the eve of St. Nicholas Day (December 5th), children place their shoes or boots outside their doors. On December 6th, a well-behaved child may find gifts, sweets, or fruit in their boots, while a naughty child might find a lump of coal. 

🎄Germany gave the world the Christmas tree tradition. 

The tradition of decorating a Christmas tree, or Tannenbaum, is German. However, it is traditionally decorated and only put up on Christmas Eve in many German households. 

📆 The first Advent calendars were created in Germany. 

The first printed Advent calendar with 24 doors was made by a German printing company in Munich in 1908 to help children count down the days until Christmas. 

❄️ Christmas markets are a significant part of the season. 

Germany is famous for its Christmas markets, called Weihnachtsmärkte or Christkindlmarkt. These markets appear in towns across the country, offering traditional foods, hot drinks, and handmade gifts. 

Sources: the Internet

image: iStock

ICE Raids: What Communities and Employers Should Know to Stay Safe and Prepared

In recent months, Immigration and Customs Enforcement (ICE) has increased targeted enforcement actions across several U.S. regions, including Charlotte, NC. This presence has left many families, workplaces, and communities concerned about what to expect during an ICE operation. Whether you are an employer, a community member, or someone directly affected, understanding your rights and responsibilities is critical to staying safe. 

For individuals, officers must have a valid warrant signed by a judge to enter a private home without permission. Individuals also have the right to remain silent and the right to refuse to sign documents they do not understand. Carrying a “Know Your Rights” card, avoiding sudden movements, and staying calm can help prevent escalation during stressful encounters.

For employers, ICE may conduct workplace audits or request I-9 documentation; however, businesses are not required to provide access to non-public areas without a judicial warrant. Adequately training staff, designating a point of contact for law enforcement inquiries, and maintaining accurate employment records can help protect both the business and its workers. Clear workplace policies ensure that managers know how to respond legally rather than react out of fear. We here at BridgehouseLaw assist clients with running mock I-9 audits to ensure compliance. Please feel free to contact us for more information or to schedule an appointment.

Our firm assists individuals and businesses in understanding immigration enforcement procedures, preparing workplace policies, and protecting their rights. In times of uncertainty, knowledge is one of the strongest tools you can have. Staying informed, staying prepared, and knowing your rights can make all the difference during an ICE encounter.

Please be on the lookout for our upcoming webinar on the topic. Let us know if you would like to pre-register.

Kelsey Greene, BridgehouseLaw LLP, Law Clerk, Charlotte

image: iStock

What Do Touring Artists Have in Common with a Majority of Our Clients?

When K-pop sensations like BTS, Stray Kids, or BLACKPINK announce US tour dates, fans rush to grab tickets. But behind the lights, choreography, and screaming crowds lie something less glamorous, but legally crucial: immigration!

Just like many of our clients, international performers need work authorization to legally perform their jobs in the United States. Before stepping on stage, each artist must secure the appropriate visa. The process for obtaining a visa varies by visa type and the applicant's purpose. Most visas regarding working in the U.S. require evidence of the applicant’s qualifications, professional achievements, and reason for coming to the United States. The process can take months and often involves coordination between employers, immigration attorneys, and U.S. Citizenship and Immigration Services (USCIS). Failure to obtain the proper visa or to adhere to its conditions can lead to denied entry, removal, and even long-term bans on re-entry. 

This is a sharp reminder that immigration law affects more people than we think, from global pop stars to business owners and professionals pursuing opportunities abroad. So, the next time you hear that your favorite K-pop group is performing in your city, remember: their journey to the stage started with the same kind of visa process that many of our clients navigate every day.

Kelsey Greene, Law Clerk, BridgehouseLaw LLP, Charlotte

image: iStock

Merging Media Giants: Why Regulators Are Scrutinizing the Netflix–Warner Bros. Deal

On December 5, 2025, Netflix announced its agreement to acquire Warner Bros. Discovery’s

film studio and streaming operations. Under the arrangement, WBD’s “Global Networks” (cable-

TV brands and other linear networks) would spin off into a separate publicly traded company

before closing. The acquisition promises to unite Netflix’s global reach and distribution

infrastructure with Warner’s vast library of films, prestige TV, and blockbuster intellectual

property (IP) — from legacy cinematic and television titles to marquee franchises like those

under the DC Comics or HBO banners.

The significance of the merger rests not in its commercial appeal but in what such consolidation could mean for competition, consumers, and the broader structure of the entertainment industry.

A central legal concern stems from the fact that combining Netflix’s subscriber base with HBO

Max’s and Warner’s studio assets could dramatically amplify market concentration, with some

estimating the merged entity’s U.S. streaming market share could rise above 30–40%. Under

current U.S. antitrust guidelines, that level of market share raises a “presumption of illegality.”

Regulators will assess whether the merger would substantially lessen competition or tend toward monopolization. Because Netflix and WBD are not only streaming platforms but also content producers, the merger constitutes both horizontal (streamer vs. streamer) and vertical (content producer + distributor) integration — a combination that often raises even sharper antitrust flags.

One key concern: with control over so much content, Netflix could withhold popular

programming from competing streamers (or demand high licensing fees) — effectively

foreclosing rivals, and reducing diversity in content while consolidating power over what gets

produced and distributed.

Regulators will also weigh broader impacts, including content diversity, creative opportunity, price effects, and labor market consequences. For example, critics warn that the merger could reduce incentives to produce a broad slate of films, undercut theatrical releases, or lead to job losses for creative and technical workers across the industry. From the consumer side, the reduced competition could lead to fewer choices, less programming diversity, and upward pressure on subscription prices over time.

Given the scale and scope of concentration, the merger will almost certainly draw regulatory

scrutiny. Under U.S. antitrust law, the DOJ (and possibly FTC) will likely launch an in-depth

review, focusing on whether the merger would substantially lessen competition or enable abuse of market dominance.

Regulators may demand remedies before approval — for example, divestitures of certain assets (e.g., requiring that major franchises or libraries remain licensed to rival platforms), or

behavioral conditions (non-exclusive licensing or commitments to maintain theatrical release

windows).

There’s also the risk that the deal will be blocked entirely. Given historical precedents of blocked mergers in media and mounting opposition from lawmakers, creators, and public interest groups, the path to clearance is far from certain.

Beyond this single deal, the outcome will likely set a precedent for how regulators treat future

media consolidations in the age of streaming. If the merger is approved, it could open the door to further vertical and horizontal integration across content, distribution, and technology platforms — reshaping the economic and creative structure of Hollywood.

Conversely, if blocked, it may reinvigorate efforts to rethink and tighten antitrust guidelines or

media-ownership rules in the streaming context. Either way, observers suggest this merger could become a landmark case defining the legal limits of media consolidation in the 21st century.

In short, the proposed Netflix–WBD deal raises serious legal red flags under antitrust law, with

potentially far-reaching consequences for competition, creative freedom, consumers, and the

future shape of the entertainment industry. The coming months will be critical as regulators,

creators, lawmakers, and the public weigh its risks and rewards.

by: Thomas Joa, Attorney, BridgehouseLaw, Charlotte

image: iStock

PROJECT FIREWALL Partnership between DOL and EEOC

PROJECT FIREWALL is an H-1B enforcement initiative that requires employers to prioritize qualified Americans when hiring workers and holds employers accountable for abusing the H-1B visa process. The purpose of PROJECT FIREWALL is to safeguard the rights, wages, and job opportunities of Americans while rooting out fraud and abuse that may occur in the H-1B visa system. The US Department of Labor (DOL) and several federal agency partners are working together to enforce current US labor and immigration laws.

On November 25, 2025, the US Equal Employment Opportunity Commission (EEOC) highlighted its partnership with DOL to combat illegal national-origin discrimination against all workers, including American workers. National origin discrimination is prohibited under Title VII of the Civil Rights Act of 1964. The EEOC defines national origin discrimination as treating job applicants and workers differently (favorably or unfavorably) based on where they are from, their accent, or their appearance (ethnic stereotyping), and as including preferring foreign workers, with or without a particular visa status, over American workers.

Employers need to ensure that job advertisements, pay structures, and employee benefits do not result in disparate treatment between applicants and workers of different national origins. Employees and job applicants who believe they are victims of national origin discrimination can file an online complaint with the EEOC, DOL’s Wage and Hour Division, or the Department of Justice’s Civil Rights Division. Employees and job applicants who believe an employer has abused the visa procurement process can contact USCIS Fraud Detection and National Security Directorate via USCIS’s online tip form.

The US Secretary of Labor will certify the initiation of investigations against employers with credible complaints of national origin discrimination. The investigations will delve heavily into wage compliance, recruitment practices, and the displacement of American workers. Employers found in violation of US labor and immigration laws may be required to pay affected employees and applicants back wages, civil monetary penalties, and/or be debarred from future use of the H-1B visa program for a period of time. 

Employers with questions regarding hiring practices, employment policies, and utilizing the USCIS visa process should contact a BridgehouseLaw attorney for additional information specific to their situation.

Crystal McBride, Attorney, BridgehouseLaw, Charlotte

image: iStock