We read this interesting article by Roland Li in the online edition of the CBJ:
"The tech industry has long been the
lifeblood of economic growth in the San Francisco Bay Area. But other
cities around the country are fighting to gain a bigger share of the
pie, with their lower costs and academic centers, according to a new report from real estate brokerage CBRE Group Inc.
The tech
industry added 48,000 jobs in the U.S. between January and May and is on
pace to add 150,000 jobs this year, the highest annual total recorded.
Tech is outpacing all other industries, with 34.4% job growth in the
last six years. That accounted for 19% of the largest leases signed
throughout the country, statistics show.
Check out the accompanying photo gallery to see eight U.S. cities that are vying to compete with San Francisco's tech industry.
San Francisco
still tops the country with the highest growth in tech jobs, weighing in
at 42.7% from 2012 to 2014. Not surprisingly, California's Silicon
Valley clocked in at No. 2, with 27% growth. The Valley also added the
greatest number of jobs out of any region with 25,448, thanks to the
presence of tech titans like Apple Inc. (NASDAQ:AAPL), Google Inc.
(NASDAQ:GOOG), and Facebook Inc. (NASDAQ:FB).
But there is
change on the horizon. Other cities are stepping up to attract more
technology companies, including Charlotte, Phoenix, Austin, Nashville,
Indianapolis. That's creating more competition for San Francisco and
other prominent tech hubs like Seattle, home of Amazon.com Inc.
(NASDAQ:AMZN) and Microsoft Corp. (NASDAQ:MSFT), and New York City, when
it comes to attracting tech talent.
So what makes these areas so hot — and why are they attracting such notice now?
First, cost. All
of those markets are significantly cheaper than the Bay Area when it
comes to office rents, with an average cost of around $20 per square
foot, far below San Francisco's average rents of around $68 per square
foot. States such as Texas have also pitched tax incentives in a bid to
poach California companies. Last year, Toyota announced that it would move its U.S headquarters and 3,000 jobs from Southern California to Plano, Texas, by 2017.
"Wages and housing expenses are substantially lower," said Colin Yasukochi, research director at CBRE (NYSE: CBG).
But the decision
to expand elsewhere isn't just based on economics. Having access to
educational resources can also be a major draw.
For example,
Pittsburgh is home to Carnegie Mellon and Austin has the University of
Texas at Austin, which provide thousands of potential new, educated
workers each year. "Many of these tech companies realize that good
caliber talent exists across the country," said Yasukochi. "They are
attempting to tap into key nodes where this technology is being
developed."
In some cases,
major technology companies may have the bulk of their "back office"
functions such as marketing and finance in cheaper markets. Meanwhile,
more highly paid employees like engineers may still work in the Bay Area
or other urban centers in order to better attract talent, said
Yasukochi.
The Bay Area
still has substantial advantages, despite its issues with housing costs
and congested transit. The vast majority of large U.S. venture capital
firms are located in Silicon Valley, and entrepreneurs benefit from have
the physical proximity to pitch investors. The thousands of engineers
already working throughout the region are also potential job candidates,
along with graduates from the University California, Berkeley and
Stanford University.
"As it gets more
and more expensive to operate here, they are just more focused to have
the highest value jobs and functions here," he said. Expensive real
estate is also a lesser expense compared to the wages, which make up the
majority of most companies' operating costs. So moving to a cheaper
market may not make sense if a company would struggle to find talent
there.
But the region is struggling to accommodate the growth. Tight office supply is further restricted by Prop M, which limits the amount of office space
that can be approved each year. Office rent is the second-highest in
the country, behind New York, which may restrict the growth of future
companies, potentially smaller startups.
All of those factors combined could mean tech companies slow their growth here and look elsewhere for larger operations."
1 comment:
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