Reinhard von Hennigs discusses McDonald's latest packaging innovation: the table bag, which serves as both a bag and a table. Launched at Milan Design Week, this product merges fancy design, sustainability, and a unique consumer experience. The script emphasizes the importance of packaging in driving sales and brand engagement, citing how packaging innovations stand out in global markets. Legal considerations, like patents and recyclability, also play crucial roles. The table bag exemplifies how packaging can be a strategic tool for business growth and differentiation in the competitive market.
No comments:
Post a Comment