Do You Drink Milk?

Remember that milk carton you had to drink every day at lunchtime at school to keep your bones from disintegrating into dust? Gen Z, though, isn't into it. According to a recent study in the USA, Gen Z, a generation that was - in the USA - not exposed to the once-pervasive Got Milk? ads are more interested in the expanding range of milk replacements or beverages that contain no milk at all. In 2022, they spent 20% less on milk than the average American, although still eating yogurt, cheese, and other dairy items.

 Many thanks to Colin Verba and Judgement War Productions for the production of Morning Musing #542