Why did Tupperware fail?

Tupperware is a brand of food storage containers that have become a household name in many parts of the world.

Tupperware was invented by Earl Tupper in the late 1940s. Tupper was a chemist who had developed a new type of plastic that was both durable and flexible. He used this plastic to create a line of airtight containers that could keep food fresh for longer periods. He named the product "Tupperware" and began selling it through a direct-sales model, where independent distributors would host Tupperware parties in their homes to sell the product to their friends and neighbors.

 

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