In this insightful episode, Reinhard von Hennigs discusses the high-profile trademark dispute between pop icon Kylie Minogue and reality TV star Kylie Jenner. The case highlights the importance of securing trademarks for brand protection and their role in global business strategies. Learn about the intricacies of filing trademarks across jurisdictions, the significance of intellectual property in business, and how companies can turn intellectual property into a strategic competitive advantage.
No comments:
Post a Comment