In this episode, Reinhard von Hennigs explores the history and significance of the Michelin Star, a prestigious restaurant ranking system.
The musing details the origins of Michelin as a tire company founded by French brothers André and Édouard Michelin in the late 19th century.
To generate demand for their tires, they created the Michelin Guide, which evolved from a practical travel tool to an authoritative guide for hospitality.
By 1926, the star rating system was introduced.
The episode also discusses the broader business implications, including innovation, brand expansion, and legal challenges, while encouraging business leaders to think creatively about leveraging their own assets for growth.
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